Spaza shops are often at the heart of communities and are therefore seen as an important distribution point for information and product samples. Spaza News is a niche publication reaching a very lucrative market. Through Spaza News, companies can gain insight into this market and advertise their products to ensure that it gets to the communities they are trying to reach.

• 77% of spaza shop owners go directly to wholesalers to buy their stock. By reading Spaza News wholesalers can begin to understand their client’s needs and how best to sell their products to them

• Only 3.8% of spaza shop owners have received bank loans to start their business. Spaza News is therefore a good platform for banks to market their products to potential new clients

• Many spaza owners do not have death, disability, sickness or even retirement policies. Insurance companies can sell their products to this largely untapped market

• Many spaza shops sell airtime. Cell phone companies can build relationships with spaza shop owners to sell other products as well

• Government departments and other public institutions that provide services and institutional support to this sector, can comprehend the challenges facing them.